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Semrush Content Marketing Toolkit Course

  • Course level: Intermediate

Description

Đây là khóa học giúp bạn tìm hiểu sâu hơn vào các công cụ ví dụ như Post Tracking tool, Brand Monitoring tool, …  để nghiên cứu, khảo sát cho ý tưởng trong nội dung, biết được mức độ phủ sóng của mình đang tiếp cận đến đối tượng nào và nhiều công cụ khác nữa.

What Will I Learn?

  • Phân tích và nhận định về tầm quan trọng của việc lên nội dung
  • Nghiên cứu và sáng tạo nội dung
  • Chạy và quản lý hiệu quả của nội dung

Topics for this course

04h

Module 1. Content Analysis and Optimization?

Learn how to use Semrush SEO Writing Assistant as you develop strong content and a winning social media strategy. You'll also learn how to use the Content Audit tool to review your content and measure its effectiveness.

Module 2. Content Research and Ideation?

You will learn how to use the Keyword Magic Tool to research valuable ideas for your content strategy and create content that is both focused on users' pain points and values and SEO optimized. Topic research and the SEO Content Template are also featured.

Module 3. Content Distribution?

You will find out how to develop a distribution approach that will get your content noticed. Discover how the Brand Monitoring tool and Social Media Poster will help you get your optimized content discovered by Google. Content distribution will never be easier.

Module 4. Content Performance and Management?

Learn how the Post Tracking tool monitors the performance of your content, helping you decide what is resonating with your target audience. See how the Marketing Calendar will help you manage the release of your new content.

About the instructor

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40 Courses

0 students

Free

Material Includes

  • 4 lessons
  • 9 videos
  • Total: 4 hours
  • Free Certificate

Enrolment validity: Lifetime

Requirements

  • Đã hiểu biết về Content Marketing

Target Audience

  • Copywriter
  • Marketer

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