Role of Content Course with Eric Enge
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- Course level: Intermediate
Description
Tìm hiểu cách cải thiện và làm phong phú chiến lược SEO của bạn bằng cách tạo nội dung hữu ích đáp ứng nhu cầu của người dùng. Khám phá cách các liên kết có thể cải thiện khả năng hiển thị trang web của bạn và tăng tỷ lệ chuyển đổi với chuyên gia SEO hàng đầu Eric Enge.
What Will I Learn?
- Những kiến thức cơ bản về SEO và tầm quan trọng của nội trong SEO
- Tác động của nội dung đến thứ hạng và tốc độ trang
- Vị trí và cách tư duy nội dung để có thể đạt được hiệu quả tốt nhất cho chiến dịch SEO
- Một vài kiến thức cơ bản về phân tích liên kết và nghiên cứu hồ sơ backlink của đối thủ cạnh tranh để xây dựng ý tưởng nội dung
Topics for this course
01h
Lesson 1. The basics of SEO content
You'll dive into the basic points of SEO content, learn the course structure, and know what to focus on while improving an SEO strategy.
Lesson 2. What is E-A-T and how important is it?
Eric will explain the basics of the E-A-T concept, teaching you how content breadth and width can impact your SEO success. You'll also learn the meaning of Your Money or Your Life (YMYL) queries.
Lesson 3. Why content is important for SEO
You will learn how you can use content to effectively drive SEO, discover why users' needs are important to track, and analyze your digital marketing campaigns. Eric will also share practical cases to demonstrate to you how the amount of content published affects online visibility.
Lesson 4. How users’ needs impact content depth
You'll find out how users' needs impact the depth and breadth of the content on your website, and explore how the query and the true needs are connected. You will also focus on the importance of UX in SEO strategy.
Lesson 5. The basics of links and PageRank
You will get an understanding of the basic aspects of links and PageRank, diving deeper into the interconnection of content strategy and link relevance.
Lesson 6. The evolution of SEO ranking factors
You will explore case studies and get insights on how links can improve rankings and discover what signals inform Google about content quality.
Lesson 7. Backlink analysis
Eric will show you how to do backlink analysis with Semrush. You will learn how to analyze links and research your competitors' backlink profiles to get content ideas.
Lesson 8. Link relevance
In this lesson, Eric will guide you through the understanding of why link relevance is so important. You will also find out what types of links are worth acquiring and what content is link-worthy.
Lesson 9. The power of informational content
You'll discover the benefits of informational content, getting insights on page speed and learning the basics of added-value mindset and how to implement it in your content strategy.
Lesson 10. Content hubs vs. blogs
In this lesson, Eric will bring you deeper into the world of hubs and blogs. You'll discover the best places to publish your content and learn about categorized tag pages and search engines' priorities when ranking and indexing content.
About the instructor
40 Courses
0 students
Free
Material Includes
- 10 lessons
- 1 hour
- Free Certificate
Enrolment validity: Lifetime
Tags
Target Audience
- Copywriter
- Marketer